the taylor difference
innovation technology service value
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SUPERIOR INNOVATION
Here at Taylor we place a huge focus on innovating, creating, and pushing fly fishing technology forward. We were one of the first companies to introduce a carbon fiber fly reel. We were one of the first to experiment with graphene in our rods. We pushed the limits of reel construction by introducing the cold forging process in our reel construction. We are constantly looking for new ways to make our products lighter, stronger, and more durable.
KEY INNOVATIONS
GRAPHENE - Lighter, stronger, and less swing weight in our graphene fly rods.
CARBON FIBER - Carbon fiber reel frames are lighter, stronger, and offer superior balance.
COLD FORGING - Stronger than traditional bar-stock aluminum. Greater color saturation via anodizing.
CUSTOM ANODIZING - More reel customization options when compared to any other reel company.
SUPERIOR SERVICE
With most fly fishing companies, once you leave the shop and fish a rod or reel there are no returns. Taylor allows you to fish any product for 30 days and return or exchange no questions asked. This gives you, the consumer, a huge advantage over the typical 10 minute parking lot session to test every rod and reel. We want all our customers to LOVE their products. You can buy with confidence and peace of mind at Taylor Fly Fishing.
THE TAYLOR DIFFERENCE
- 30 DAY RETURNS ON ALL PRODUCTS
- LIFETIME WARRANTY WITH INDUSTRY LEADING PROCESSING TIMES
- UNMATCHABLE REEL CUSTOMIZATION
- WORLDWIDE SHIPPING- SUPERIOR VALUE AT EVERY PRICE POINT
SUPERIOR VALUE
Taylor products are typically 20%-30% less expensive than our competitors. Why? There are several things that bloat the costs of fly fishing rods and reels: complex distributor networks, huge advertising spending, big box store margins, etc. At Taylor we only sell direct to consumer and direct to fly shops. Having no distributors and no big box stores allows us to save you, the consumer, money. You still get all the innovation and all the quality for 20%-30% less money out of your pocket.
PRICE COMPARISONS
Brand G - $1,200 for flagship rod
Brand X - $1,050 for flagship rod
Brand S - $995 for flagship rod
Brand W - $1,195 for flagship rod
Brand O - $1098 for flagship rod
TAYLOR TRUTH Z $699 (best components, lighter blank, and proven taper design)
At Taylor, we’ve never been afraid to innovate or think outside the box. We began experimenting with graphene in our rods long before most considered its applications in fly fishing. Borrowing technology from other sports manufacturing industries, we pioneered cold-forging our reels, moving beyond traditional machining or die-casting. Our custom anodizing process lets us create truly one-of-a-kind reels. This forward-thinking approach has made us industry leaders in technology and innovation!
REEL TECHNOLOGY
COLD FORGED + BAR STOCK ALUMINUM - For years, high aerospace-quality 6061 bar stock aluminum has been the standard for top of the line reels. The team at Taylor is using new technology to "cold forge" our bar stock. This creates a final reel that is stronger, harder, more scratch resistant, and with a deeper level of color saturation in our anodization.
CARBON FIBER MIXED MEDIUMS - Aluminum reels have been a staple in the fly fishing world for years, but technology is rapidly evolving with the introduction of nano materials and lightweight composites. At Taylor, we’re leading the charge by incorporating carbon fiber and nano-resins into the construction of our fly reels. Stay tuned as we continue to push the industry forward through the use of these advanced materials.
CUSTOM ANODIZING -Most reel companies offer just one or two color options, usually black or silver. At Taylor, the possibilities are limitless. We create one-of-a-kind custom reels in any pattern or design you can imagine, including hand-anodized fish patterns. Our custom anodizing is reasonably priced, hard-anodized for durability, and designed to be heirloom-worthy in aesthetics.
ROD TECHNOLOGY
GEN 2 GRAPHENE WITH TORAY T1100 - Graphene, discovered in 2004 by a University of Manchester researcher who won the Nobel Prize in Physics for this breakthrough, is a revolutionary material due to its incredible strength and low mass. It's 100 times stronger than steel of the same mass and lighter than diamond. By combining second-generation graphene resin with Toray T1100 graphite, we've developed one of the lightest fly rods in the world, both in overall weight and swing weight, pushing the boundaries of fly fishing technology.
MULTI-MATERIAL CONSTRUCTION - Trickle-down technology significantly benefits our customers. Our new mid-priced Destiny series rods utilize our GEN-1 graphene material in the tip sections, giving them the light and lively feel typically found in premium rods. By combining graphene tips with nano-based bottom sections, we've crafted an affordable yet premium casting rod that performs at the highest level.
TITANIUM RECOIL GUIDES - Our newest collection of rods feature titanium recoil guides. These guides are lighter, stronger, and virtually unbreakable. Most companies use steel chrome guides to save money even on their top of the line models. At Taylor, we have chosen to use the best guides, because we have a goal to design the best rods money can buy
* Technology uses vary according to model. Please see product descriptions for exact technological uses for each particular product.
A great company is about more than just the products it offers—it's about the people behind it. At Taylor, we put our customers first. We’ve taken service and value to the next level by producing top-quality gear at better prices and backing every product with unbeatable customer support. When you choose Taylor, you’re choosing a company that stands behind you.
SUPERIOR SERVICE
30 DAY RETURNS- Most companies won’t accept returns on rods or reels once they’ve been fished, but at Taylor, we do things differently. We allow returns or exchanges for up to 30 days, even if the product has been used. In fact, we encourage you to cast, test, and use our gear—we want you to be 100% satisfied with your purchase!
RAPID REPAIR PROGRAM - What happens when you break a rod in the middle of peak fishing season? Most companies require you to send in the entire rod and wait for months. At Taylor, we do things differently. If you break a rod, you keep it and we’ll ship you a new section within days—not weeks or months. No one beats our speed and service when it comes to repairs!
TRANSFERABLE LIFETIME WARRANTY - Most fly fishing companies offer a standard lifetime warranty that requires a paper warranty card and is only valid for the original owner. All our products are covered by a lifetime warranty with no need for a warranty card, and the warranty stays valid even if you’re not the original owner. Whether you pass your rod on to a friend or sell it, the warranty goes with it.
SUPERIOR VALUE
20%-40% LESS - The average premium fishing rod now costs over $1,100, but our top-tier rods are priced at $700-$750. How do we offer such competitive prices? We run lean—avoiding high-dollar marketing, complex distribution chains, and big box stores, while keeping our margins in-house with no investors to pay out. This allows us to pass the savings directly to you, the customer.
FLAWLESS CRAFTSMANSHIP - Production rods are often lacking in craftsmanship, with single-coat epoxies leaving heavy, bubbly wraps that diminish quality. Our Z series rods are built differently—crafted with top-tier materials and precision techniques that keep wraps light, flat, and beautiful. Every detail reflects the high standards of a premium rod.